Increasing percentage of international sales: Dyo’s future strategy
The Turkish paint and coatings manufacturer Dyo Coatings has defined a clear growth strategy for the year 2011. The company’s Turkish production sites are located in Gebze and near Izmir. But the main focus when talking about future growth is outside its home market, where Dyo Coatings, which is the coatings division of Yasar Holding A.S., wants to increase sales substantially, as Ahmet Yigitbasi, President Coatings, Yasar Holding A.S., explains.